One of the most popular social media platforms, Pinterest is a web-based pinboard where people can browse from books and bikes to travel and food. More people are now using Pinterest than ever. The audience is getting bigger every day. Do you wonder why? The Pinterest craze is all about getting new insights. So, does that make marketing with Pinterest the hottest trend of 2020? Absolutely! It has become the new way for small businesses to showcase their products and services, only when you execute the right strategies. The real strength of Pinterest marketing strategies can jazz up your business from small to great.
Here’s the ultimate guide to the 10 best marketing strategies for small business to triumph on Pinterest.
Pin often and consistently
Rather than filling up the entire board with too many pins in one go, we’d suggest you to post one every day, especially when you are a beginner. It will be an awesome idea to pin when a good chunk of your audience is online. Observe the hours and days you hit the most engagement. Then create a pinning schedule. Consistency of pinning and a strategic schedule are the best marketing strategies for small business.
Create share-worthy attractive content
As one of the top Pinterest marketing strategies, if your content is boring, nothing can save you. When your words fail to grab your audience, they are likely to click away. So, without any doubt, great content stands out and great stuff gets shared. Fantastic visuals and awesome copies make good pins. To sell your product in the best way, use enticing words and stories that relate well with your audience, urging them to learn more about you.
Develop a strong content strategy
Writing attractive content is one thing but driving a Pinner to become a buyer is another thing. Even the best of the best marketing strategies for small business may not tell you that writing good content and developing a strong content strategy are two different things. We agree that the content should be enticing. However, your content strategy should be such that it reconnects with the already engaged Pinners. So to say, it should interest the reader and make him take a decision to act.